Formed in early 1997 (by Christian Hochfilzer, Kris Fredrickson and Leo Baghdassarian) now a division of eMediaLogic, Inc., CarbonPixel Media  quickly set out to build a reputation and ascended to a position of prominence within the San Diego marketing and media development industry. Since its inception, the CarbonPixel name has been associated with cutting-edge creativity, modern innovation, and most importantly results.
 
Our industry experience matched with what some describe as a “healthy obsession with perfectionism” has put CarbonPixel’s team in the position to be associated with the likes of Sony, Volvo America, Fox Television and BakBone Software, to name a few.
 
Our stringent hiring practices ensure that CarbonPixel is comprised of only the most creative, talented and intelligent developers, project managers and executives from numerous backgrounds.
 
Today, CarbonPixel is actively seeking new partnerships in the marketing and media development industry while working to strengthen our current longstanding relationships. Through eMediaLogic, Inc, our holding and management company, we have been involved in philanthropic efforts supporting the arts and many other deserving causes in and around the San Diego area.

Why we chose our company name:
Studies have shown that an effective company name serves numerous purposes. It must simultaneously intrigue, explain, and appeal to our target market. After much consideration, we adopted the CarbonPixel name for the following reasons.
 
The element Carbon occurs naturally in several forms (most notably graphite and diamond). Besides being found in the clothes you wear, the food you eat, and the fuel that propels your car, Carbon also accounts for roughly 18% of the human body by mass. At the atomic level, Carbon is composed of many layers and plays an almost infinite number of roles in the life cycle. Put simply, without Carbon life would cease to exist.
 
The pixel is the atom of design: the smallest element of any given picture. The pixel is an often miniscule square, invisible to the naked eye that can take on only one color at a time. Alone, the pixel is all but useless. However, when a mosaic of pixels groups together, the human eye perceives a continuous picture.

At CarbonPixel, we believe that effective media must live, breathe, and energize. The CarbonPixel name is intended to reflect our unique, human approach to advertising, our ability to create media that appeals to many users on numerous levels, and, like the mosaic of pixels, our emphasis on teamwork.